If you're not advertising directly to the 55+ consumer,
you're leaving big money on the table
Your Gray Marketing puts that money back on your
bottom line with the most innovative ad consultancy concept today:
the first cause-driven non-profit ad consultancy
The older consumer is the hidden gem of modern marketing
If you're not explicitly addressing the 55+, you're leaving money on the table
- Homes headed by 55+ accumulate 73.3% of the wealth of the US
- Average net worth of 55-64 - $1.6 m, 65-74 - $1.8 m, 75+ - $1.6 m
- Labor force participation up from 16% in 2004 to 23% in 2024 and 24% by 2034 still active, still making money
- Older consumers own more real estate, hold more stock and have a more diversified portfolio than younger ones
Seniors don't reset, they evolve... and your advertising must too
- Core personalities don't change, buying habits evolve
- We age optimize your communication to make it more effective
- We bring industrial-strength research and understanding of how seniors make purchasing decisions using industry-validated research
- Have spoken to hundreds of seniors including for our signature podcast:
One Take: Because Life has No Rehearsal - Non-profit - we're in it for the cause, not the cash
A founder deeply rooted in branding, digital and direct
- 40+ years of successfully working with dozens of the world's leading brands
(click here to see some of them) - Take a look at my LinkedIn profile here
- This is a cause-based organization. 100% of any profits will go towards Your Gray Matters to support the fight against age discrimination
Your brand with us: focused, aligned, persuasive
- Free specialized quantitative research and analysis of your 55+ consumers Attitudes, behaviors, buying triggers
- Total alignment of your 55+ buyers and potential buyers with your brand
- Expert media strategy and age-optimized creative
- Your marketing and advertising will be more persuasive, deliver higher, more profitable sales and increase your SOM
As consumers evolve, your advertising must evolve with them
